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Public relations professionals tend to have similar personality traits and skills.

According to careermag.com, PR people tend to be: “friendly, outgoing, and enthusiastic; affectionate articulate, and tactful; highly empathetic but easily hurt; creative and original; decisive and passionately opinionated, productive, organized and responsible.” So how do you determine the field that suits you best?

After researching personality traits from PR job descriptions on careerbuilder.com, I’ve compiled a few personality distinctions among corporate, agency and non-profit public relations.

Corporate PR:

  • Loyalty – willing to maintain the goals and mission statement of one corporation.
  • Competitive nature – has the company’s competition always in mind; outshining the competition must be important in the communications department of a corporation.
  • Confidence – readily manages the pressure of “big business” in a fast-paced environment.

Agency PR:

  • Adaptability – operates with several companies and adapts easily to their various needs.
  • Vibrancy – often in twenties and thirties, which creates a young, energetic environment.
  • Teamwork – all are familiar with various forms of communication and work in teams to research, brainstorm and implement campaigns, likely an everyday task.

Non-profit PR:

  • Self-starter – often in a more laid-back environment and needs to work outside a typical PR job description to aid the organization; requires being inventive without supervision.
  • Independence – rarely more than two communications specialists for the organization; must be able to work independently on multiple projects and take the initiative to work without needing help.
  • Benevolence – loves philanthropy, performing good or charitable acts, and is not seeking to make a large profit.

If you are a public relations professional working in either corporate, non-profit, or agency communications, leave a comment and let others know what personality traits you think it takes to succeed in your particular field.

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