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Archive for the ‘Oklahoma State Univerity School of Journalism/Broadcasting’ Category

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There was never a question or doubt that I would go anywhere other than OSU upon graduating from high school. My dad, being an O-state alum, dragged me to football games and various OSU activities for as long as I can remember. His plan worked; I fell in love with the campus, the smiling faces, the college-town feel, and the traditions.

Involvement in various activities has always been a priority to me, and my passion for meeting people and staying busy didn’t stop after high school. I participated in Camp Cowboy, Alpha Week and panhellenic recruitment right off the bat.

The memories that will last a lifetime for me are the following:

  • My involvement within Kappa Kappa Gamma and Greek life as a whole

I lived in the house seven semesters, held three offices, and rarely missed an event.

  • Singing and dancing in Varsity Revue, Freshmen Follies, and Spring Sing!
  • Homecoming- the enormity of this tradition at OKstate and the countless hours that go into putting on a nationally recognized celebration
  • The School of Journalism and Broadcasting- the intimate feel, distinct smell and caring professors and advisers
  • My participation in Arts & Sciences Student Council, Mortar Board, Order of Omega and various philanthropy events
  • Constant construction that led to amazing results (Boone Pickens stadium, Hall of Fame, North Classroom Building, etc.)
  • Going to Aspen Coffee and The Third Place to study and chat with friends
  • The Strip including The Barn, J.R. Murphy’s, Dirty’s, Copper Penny, etc. and some hangouts that aren’t on the Strip such as Eskimo Joe’s and Stonewall

Words cannot describe or explain the incredible experience I had discovering who I was as an individual, my passions, my goals. I met the most incredible people and am honored to have had the opportunity to become close friends with so many, who I know will do great things in their lifetime.

As a graduate I can say with the rest of ’em, “college was the best four years of my life!”¬† I’m looking forward to the next chapter in life, and I know that my journey at OKstate does not end here. I’ll continue to be an active alum participating in homecoming, sporting events, and the like. I’ve learned so much and feel fully prepared to take on whatever the world throws at me.

Please take the time to view the 2009 commencement video to get a better feel for why I love OSU and why you should too.

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Public relations professionals tend to have similar personality traits and skills.

According to careermag.com, PR people tend to be: “friendly, outgoing, and enthusiastic; affectionate articulate, and tactful; highly empathetic but easily hurt; creative and original; decisive and passionately opinionated, productive, organized and responsible.” So how do you determine the field that suits you best?

After researching personality traits from PR job descriptions on careerbuilder.com, I’ve compiled a few personality distinctions among corporate, agency and non-profit public relations.

Corporate PR:

  • Loyalty – willing to maintain the goals and mission statement of one corporation.
  • Competitive nature – has the company’s competition always in mind; outshining the competition must be important in the communications department of a corporation.
  • Confidence – readily manages the pressure of “big business” in a fast-paced environment.

Agency PR:

  • Adaptability – operates with several companies and adapts easily to their various needs.
  • Vibrancy – often in twenties and thirties, which creates a young, energetic environment.
  • Teamwork – all are familiar with various forms of communication and work in teams to research, brainstorm and implement campaigns, likely an everyday task.

Non-profit PR:

  • Self-starter – often in a more laid-back environment and needs to work outside a typical PR job description to aid the organization; requires being inventive without supervision.
  • Independence – rarely more than two communications specialists for the organization; must be able to work independently on multiple projects and take the initiative to work without needing help.
  • Benevolence – loves philanthropy, performing good or charitable acts, and is not seeking to make a large profit.

If you are a public relations professional working in either corporate, non-profit, or agency communications, leave a comment and let others know what personality traits you think it takes to succeed in your particular field.

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anita_bruzzese

Anita Bruzzese, current syndicated columnist for Gannett News Service and USAToday.com, covering workplace and career issues, and an Oklahoma State University Journalism alumn, spoke at the twenty-second annual Paul Miller Lecture Series today in the Student Union Little Theater.

Bruzzese provided her knowledge on workplace issues and personal branding. She reinforced my determination to establish a positive personal brand through social media and beyond. Something everyone must ponder is “what are you going to do to stand out?” Don’t be a job title, actively foster connections, and always be ready for the next opportunity. If you have a mess-up from the past, work on producing positive messages to overshadow the bad.

Author of 45 Things You Do That Drive Your Boss Crazy… and How to Avoid Them, Bruzzese gave listeners an overview of what is expected on the job and how to avoid getting on your boss’s nerves.

Here are some examples of what to avoid:

  • Wearing the wrong thing to work (know the company policy on dress code)
  • Talking on personal cell phone while on the job
  • Not knowing how boss wants you to communicate with them
  • Failing to be engaged or contribute (keep networking)
  • Refusing to step outside your job description (your skills add value to employer so use all of them)
  • Dating on the job (if you do, know the policy and keep professional and personal life separate)
  • Not showing personal responsibility such as getting enough sleep
  • Asking for something you don’t deserve (if you want a raise, put together concrete ways you have contributed and deserve the raise, also consider timing)
  • Using e-mail improperly (never write an e-mail about something that you wouldn’t want your boss to see or have to talk about in front of a court of law)

Overall, do your job when you’re on the job.

Bruzzese is an inspiration to those looking for a job or to improve upon their experience. For more information about Anita Bruzzese you can find her on her blog or twitter site.

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OKstate’s PRSSA chapter had an on-site visit Tuesday, April 7 at Stillwater’s Meridian Technology Center.

Meridian Technology CenterWe heard from Tawny Dotson, strategic communications director, and Ken Koch, chief communications and marketing officer. They gave us a guided tour of the facility and told us about opportunities Meridian offers through various career based classes.

I wasn’t familiar with Meridian and the classes they offer to people of all ages. Their best form of spreading awareness is through word-of-mouth, so I’m going to put in a plug for them on the sociallyorange.org network that if you or someone you know is interested in learning more about any of the following please consider taking a short course or full-time career training from Meridian:

Architecture & Construction

Business, Management, & Administration

Finance

Health Science

Hospitality & Tourism

Human Services

Information Technology

Manufacturing

Science, Technology, Engineering, & Mathematics

Transportation, Distribution, & Logistics

or a vast number of short courses!

I’m going to advise PRSSA chapter members to take advantage of on-site visits even if you don’t think it applies to your specific career plan, because I went to this on-site visit knowing very little about Meridian but now I know quite a bit and will keep in mind the opportunities that technology centers have to offer.

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interior_design

I was drafting work similar to this.

I began my college career as an Interior Design major mainly because I had no clue what else to do and I enjoyed watching HGTV.

After a semester of all-nighters and the realization that I needed to love interior design because the job market is limited, I decided to get out and try a major that would provide me with broader career opportunities.

Not only had I met numerous friendly, involved, hardworking students my first semester of college who were PR majors, but I just knew that being a person who loves interaction, communication, and anything but science, PR was the major for me.

public relationsSince my second semester freshman year, I have never looked back on my decision to pursue public releations. It’s interesting how expansive a PR professional’s knowledge can be. I actually used my drafting/interior design skills in a PR internship one summer when I was planning an event and needed a sketch of a building layout to plan where booths and games would be located within. Sometimes I complain about the random electives and gen. eds that are required of a PR student, but it makes perfect sense to have a well-rounded knowledge. Because with PR, you never know what company you might end up working for or with.

I’ve never been one to have one interest. My interests are always changing and expanding so I’m thankful that upon graduation I will have the freedom to find a job with a company that fits my personality.

If you love people, writing and communication and you’re a potential OKstate student or aren’t satisfied with your major, consider majoring in public relations. I’m so glad I did!

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School of Journalism and Broadcasting

I am currently enrolled in PR Research and Campaigns with Gina Noble. Seeing that it’s a capstone course, which involves using everything learned in previous required JB courses, it’s only fitting that this class requires students to put what we know into practice.

The most exciting part of this course, for me, is the group work. It is the first time that I really feel the benefits of teamwork and what can be accomplished when working with others toward a common goal. Despite the fact that I was incredibly lucky to have been paired up with three talented group members, I am truly seeing the advantages of working as a team. Through brainstorming, researching, and developing goals and objectives, I’ve discovered how exciting putting together a campaign for an organization, such as Mission of Hope, can be.

There should be more details to come about the project itself, but I want to let OKstate PR students know that JB4843 is a course to look forward to. When you are in your senior year as a JB student I hope that you are lucky enough to be partnered with a great group to work on this semester-long campaign.

Although I can work independently, I’ve discovered that working in a team environment is extremely beneficial in advising a strategic plan, and I look forward to working on campaigns with others in the future.

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ustream1

Streaming things live via the Internet

Engaging others through visuals and chat capabilities 24/7

USTREAM.TV does this and so much more.

Doors can be opened for organizations if they take advatage of sites like this. I can’t help but think that the OKC Zoo should use it to stream live videos of different animals, possibly highlighting a species each week and send a link to ZooFriends members. Having it available on the Internet would probably encourage visitors from other states to come visit the OKC Zoo if they had a glimpse of the great exhibits it has to offer.

I found USTREAM.TV helpful when I wanted to watch the NASCAR pre-season¬† Gatorade Duels and didn’t have access to the Speed Channel. They offered it on USTREAM so I was able to watch a portion of it while on-campus at OSU.

Positive ways I’ve seen USTREAM.TV used:

  • To advertise puppies and kittens for sale. You can choose your next pet by watching it interact on the Internet.
  • To show up-close visuals of animals that would normally be hard to view unless you were a part of the Discovery Channel crew.
  • To promote a band or artist that needs extra publicity.
  • To broadcast a radio station so listeners can view the DJs they normally only hear.
  • To stream a Social Media class’s guest speaker so those who aren’t in the class or couldn’t attend could still watch and ask questions. @billhandy used this feature in my OKstate Social Media class when guest speaker, @mkokc, joined us in a discussion about the possibilities of using social media.

My suggestion: Visit USTREAM.TV and find a way that you can utualize the features and capabilities it has to offer.

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